Digital Marketing In Hindi | What is Digital Marketing?

Apne Freinds ke Saath Share Jarur Karein

Digital Marketing term aajkal India mai kafi popular ho rha hai…

Har koi jan na chahta hai ki…

…Akhir Digital Marketing kya hai?

Jab maine Internet par search kia “Digital Marketing in Hindi” to maine dekha ki unn posts mai dum nhi tha.

Bahut hi aadhi Adhuri si information thi:

To agar aap bhi jan na chahte hai Ki  Digital Marketing kya hai to aap ek dum sahi jagah par aaye  ho.

MEANING OF DIGITAL MARKETING IN HINDI | DIGITAL MARKETING IN HINDI

Digital marketing ka simple sa matlab hota hai apne services/product ka promotion (Prachar) karna electronic devices ki help se, ye online bhi ho skta hai aur offline bhi.

Chinta mat kare:

Dheere dheere sab samjh aata jaega.

Dekhiye:

Jyada purani baat nhi hai jab log subah uthte hi Newspaper lekar padhna shuru kar dete the.

Aur apne dekha hoga hi kafi time Newspaper ke pehle page par alag alag cheezo ke Advertisement (Ad) hote the.

Newspaper ad Digital Marketing strategy

Ads ke lie log paisa kharch karte the aur aaj bhi karte hai.

Kyu?

Isse unke products ke barein mai jyada se jyada logo ko pata lagta hai aur unki sale (Bikri) badhti hai. Jisse vo jyada paisa kamate hai.

Par ajjkal time change ho raha hai.

Aaj ki generation ko agar news padhni hoti hai to vo apne smartphone ki help se padh lete hai Internet par.

Bahut se aise “APPS” hai jo news releated hai. To log newspaper padhna jyada pasand nhi karte hai.

Isse apko kya samjh aaya?

Sochte rahiye: Iss Post ke end mai apko iska answer mai dunga lekin agar aap khudse samjh gae honge to bahut hi aacha hai.

Chaliye Aab mai apko ek aur technique batata hun jisse Companies Digital Marketing ki help se apne products ke barein mai hum logo ko batati hai ya phir promote karti hai.

Vo hai TV ads:( Offline Digital Marketing in Hindi)

Hum sabhi log Tv dekhte hai. Kisi bhi channel par serial ke beech mai Ads ke lie break aata hai.

Uss time pe alag alag companies ke product ke Ads aate hai chahe vo Samsung ka naya phone ho ya phr Patanjali ka naya product ho.

Inn Ads ki help se hi hum inn sab products ke barein mai jan pate hai. To ye Ads kisi bhi company ki success rate ko aacha karte hai.

Kyunki jitne log apke products ke barein mai janege vo utna hi use kharedenge.

Lekin iske 2 Disadvantage( Burai) hai:


1. Ye bahut Mehnga( Expensive) hai
:

Jee han mai apko bata dun ye sab Tv Ads bahut jyada mehnge hote hai. 10 -20 second ke Ad ke lie companies ko lakho rupaiye dene padte hai.

2. Ye Global Hota hai:

Dusri problem ye hai ki Tv Ads hum logo ko jabardasti dekhne padte hai.

Aab maan lo ek 5 saal ka bacha cartoon dekh rha hai aur beech mai Ads aane lag gae.

Aab Ads aa rhe “Mutual Funds” ke “ Fogg” deo ke aab ek 5 saal ke baache ko usse kya lena dena. To ye Ads ka conversion rate bahut kam hota hai.

Conversion Rate kya hoti hai?

Iska matlab hota hai, Jaise apka Ad 1000 logo ne dekha aur usme se 500 logo ne uss product ko khareda to conversion rate ho jaega 50%.

Toh Conversion Rate ka simple sa matlab ye hai ki apke Ad ko dekhar kitne logo ne uss product ko khareda ya interest dikhaya.

To Tv Ads ka conversion bahut kam hota hai.

DIGITAL MARKETING IN HINDI (ONLINE/INTERNET)


Aab baat aati hai Online Digital Marketing ki
:

Mai manta hun ki apne You tube to jarur chalaya hi hoga. Bahut si video ke start hone se pehle Ads dikhaya jata hai. Vo bhi Digital Marketing ka hi hissa hota hai.

Youtube Ads / Digital marketing

Lekin uss Ad ki ek khasiyat (quality) hoti hai.

Vo ye hai ki:

Jo Ads apko dikhaya jata hai vo apki search queries (Jin cheezo ke barein mai aap jyadatar search karte hai) se related hota hai.

Iska kya matlab hai?

Iska matlab hai:

Jaise agar aap Mobile Phones ke barein mai jyada search karte hai to apko usse related hi Ads dikhenge.

Agar aap nayi Technologies ke barein mai jyada search karte hai to apko usse related Ads dikhenge.

Aap kae aise Websites par gae honge jahan apko Ads dekhne ko milte honge.

Vo saare Ads bhi apke search results ke anusar (according) hi apko dikhaye jate hai.

Digital Marketing in Hindi / Native Ads
                                                              Image Source: Supportmeindia

Jaisa ki app upar image mai dekh sakte hai.

Mai ek post padh raha tha Wifi Network ke barein mai to uss page pe mujhe jo Ads dikhe vo Bhi Wifi se related hi the.

Samjh rahe hai na….???

To isse ye fayda hota hai ki Jab ek insaan ko uske anusar hi koi Ad dikhta hai to vo use kafi interest se dekhta hai aur saath hi saath inn Ads ka conversion rate bhi badh jata hai.

Online Ads targeted hote hai:

Matlab ki ye Ads unhi logo ko dikhaye jate hai jo log unn cheezo ke barein mai search karte hai aur interested hote hai usi cheez ke barein mai jan ne ko ya kharedne ko.

Types Of Digital Marketing:

1. Offline Digital Marketing:

  • a). Tv Ads
  • b). FM/ Radio
  • c). Marketing through SMS

2. Online Digital Marketing

  • a). You Tube Ads
  • b) Google Adsense Ads on Website
  • c). Sponsored Ads

Sponsored Ad Digital Marketing
Upar image mai mera Keyword tha: Best Digital Marketing institute 

Jisse related bahut saare sponsored posts mjhe Google ke top results pe dekhna ko mile. Ye saare paid results hai. Jiske lie logo ne kafi paisa kharch kia hota hai.

PARTS OF DIGITAL MARKETING IN HINDI:

 

1. Search Engine Optimization ( SEO):

SEO ek aise process hai jisse kisi bhi website ki ranking search engine  (Google, Yahoo) par acchi ki ja sakti hai. Ye Free/organic traffic pane ka sabse best tarika hai.

Also read: SEO kya hai

2. Search Engine Marketing (SEM):

Sponsored Ads SEM ka hi part hota hai. Jab hum search engine par paise dekar Google ke pehle page par apni post dikhate hai use bolte hai SEM.

3. Social Media Optimization (SMO):

Ajjkal ke time par Facebook, Instagram aur Twitter bahut jyada famous hai aur log bahut time inpe spend karte hai. To companies inn sites ko bahut target karte hai Ads ke lie.

4. Email Marketing:

Email Marketing ek sabse trusted source hai Traffic pane ka. Jab bhi koi Blogger apni post publish karta hai to uske Subscribers ko vo post seedha uske Email pe mil jate hai.

5. Content Marketing:

Content Marketing mai ek post ko online promote kia jata hai jo ki kisi product ke barein mai hoti hai.

6. Affiliate Marketing:

Affiliate Marketing hota hai kisi product ka promotion karna apni website par aur uska link dena. Jab bhi koi apke link ke through vo product kharedta hai to apko iska commission milta hai

I hope ki apko iss post se kafi kuch samjh aaya hoga…

Arey ruko ruko…

Kya appko yaad hai maine apse upar kuch sochne ko bola tha aur bola tha ki uska answer mai apko iss post ke end mai dunga:

“Aaj ki generation ko agar news padhni hoti hai to vo apne smartphone ki help se padh lete hai Internet par.Bahut se aise “APPS” hai jo news releated hai. To log newspaper padhna jyada pasand nhi karte hai.
Isse apko kya samjh aaya?”

Yaad aaya?

Haan to isse ye samjh aata hi Ajjkal ka zamana Internet ka hai. Log jyada se jyada samay Internt par hi bitana pasand karte hai.

Agar hume choti se choti cheez ke barein mai bhi jankari chahiye  hoti hai to hum Internet ki help lete hai.

To jo business online world mai aacha karta hai vo kafi aage badh sakte hai. Jaise ki Amazon

Jo insaan apne Business ko Online dunia main hi laa rha hai vo bahut saare customers kho rha hai.

To islie Digital Marketing ek bahut aacha topic hai seekhne ke lie aur  aage badhne ke lie.

Digital Marketing seekhne ke lie mai chahunga ki Aap sabse pehle jane ki:

Aur dheere dheere isme aachi pakad banae.

Mai aasha karta hun ki apko Iss post se Bahut si nayi cheezo ke barein mai pata laga hoga.

Agar koi cheez samjh naa aayi ho to comment zarur kijiyega.

Apne Freinds ke Saath Share Jarur Karein

2 thoughts on “Digital Marketing In Hindi | What is Digital Marketing?”

  1. Mujhe kafi acha lagta pdhke.. Bahut ache se samjhaya Gaya hai is post mei. Dosto ap b padhe aur janiye digital marketing.

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